South Yorkshire Times October 18, 1958
Hoola-Loop Coming To Conisbrough
Landlord of the Fox inn Conisbrough, Mr. Alfred Franks is to run an unusual competition on Sunday when he will organise a marathon hoola-loop contest with the dual purpose of amusing his customers and slimming the contestants.
He is adopting the hoolo-loop slimming method (whereby people Swing a wooden hoop around their waists, using their waists alone to keep up the hoop) into a competition.
The winner will be the customer who can keep the hoop swinging for the longest time.
The prize is to be a cuckoo clock—”to wake up the winner in the mornings so he can keep up his slimming exercises,” chuckled Franks last night.